When you start your company, you may not have a clear strategy for how you’ll sell your product or service in other countries but you will have a brand and a business name, and that’s something you need to protect at all costs.
A brand is an image your company has of itself, and how it’s known by others you can think of your brand as the identity of your company, and the central idea that your company is about.
Your company’s name is the name under which it does business it’s what people will know it as when they hear about it.
If you have a name you’d like to use, you should consider trademarking it but before you do that, you need to protect your brand internationally. Here are some helpful tips on how to do that.
Know Different Types of Trademarks
There are three types of trademarks: registered, unregistered, and collective to register a trademark, you need to file it with the USPTO a registered trademark is one that has been approved by the government after meeting certain requirements.
An unregistered trademark is one that hasn’t been approved for registration by the government yet but it still has some legal protections.
Register Your Trademark
Registering international trademarks is an incredibly important step to protecting your brand internationally once you register a trademark, you’ll have the ability to stop others from using it and if someone does try to use it, you can take legal action against them.
Create a Brand Strategy
You’ll want to create a document that outlines the goals and objectives of your company, which will determine what type of branding or logo you’ll use and how your company’s name will translate in other languages.
It’s also important to consider your audience, both globally and locally you may have different audiences depending on where you operate.
You also need a strategy for protecting your brand internationally you should register trademarks in any country where it is possible to do so this protects not only the name of your company but also logos and other graphics associated with it.
Finally, don’t forget about social media an effective social media strategy can be a key part of establishing a global presence for your business.
Protect Your Brand Internationally
When you start your company, you may not have a clear strategy for how to sell your product or service in other countries but you will have a brand and a business name, and this is something you need to protect at all costs.
A brand is an image your company has of itself, and how it’s known by others you can think of your brand as the identity of your company, and the central idea that your company is about.
Your company’s name is the name under which it does business it’s what people will know it as when they hear about it if you have a name you want to use, you should consider trademarking it but before you do that, you need to protect your brand internationally.
Here are some helpful tips on how to do that:
- Do some research on what other companies are doing on social media
- Create content for different regions
- Use translator services
- Put together an international marketing plan
- Protect your brand internationally
